Automation and die cutting

Are you ready for the automation revolution?

As the US manufacturing market is booming, numerous companies are taking interest in very specific forms of automation. Automated packing, pick-and-place robotics, and automated cutting solutions are beginning to make their debut across the US. Machinery companies are quickly gaining traction by capitalizing on this interest and adopting “sourcing” or even “turnkey solutions” business models. 

This sparks instant interest in potential buys, because let’s be honest, who really loves doing mountains of research on topics they don’t know much about? However, it is crucially important to know what you may be getting yourself into if you choose an option solely based on price.


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Most customers considering automation wonder, “Is working with one of these companies really worth it? Is automation really so much simpler? Do pick-and-place robotics really make things less frustrating? Is all of this worth the extra time and cost?”. Even though the answer will come down to the buyer’s prerogatives, let’s at least take a look as some of the critical deciding factors. Because, how can you know your prerogative until you know what questions to ask?

First, let’s address the differences between these two types of “automation companies”:

Turnkey Solutions:

A “turnkey automation solutions” company typically buys all, or the majority of their needed equipment from other manufacturers. They assemble, customize, and perform all necessary integrations in order to meet your application needs. These companies typically communicate with the original manufacturers to understand proper usage of the machine. Turnkey companies read and study user manuals, then train the end-user. They typically continue supplying support for a set period of time.

A turnkey solutions company has some disadvantages though. (1) It’s expensive. A turnkey company is calling together so many components, while also providing the training and support, so costs can pile up very quickly. (2) Manufacturers using tunkey companies have little-to-no control over the final results, and (3) The buyer can become liable for any unpaid dues (whether it’s to sub-contractors, other companies for goods and services, or anything else they might come up with). Not so fun. 

Often the only companies who can afford this type of solution are those with millions of dollars at their disposal.

Sourcing Companies:

A “sourcing” company simply searches out and offers you the machines and accessories you will need to meet your application needs. They provide the right item, but in turn offer no integration, no support, and no training. These companies adopt an “I’ll source anything for you” business model, but are purely uninterested in ensuring that the machines meet their promised capabilities, in confirming that this really is the right machine for you, or providing any additional support along the way. Steer clear of this type of company. They are after the extra buck and are more interested in the number of sales they can generate than your company’s success.

Most companies are restricted by their budget. However, most companies still see the benefits of automation. Even on a budget, there is no replacement for a reputably-built machine (this usually implies that it was built in the USA, Scandinavia, the UK, Germany, or Japan) that is supported in the USA. The research required, and slightly higher price tag, will give anyone a headache, but you will be saving yourself the migraines of importation, damaged machines and goods, unintelligible support and services, non-intuitive and clumsy touch-screen controls, cheaply constructed and broken electronics, poorly fulfilled warranties, and unanswered calls. That’s a pretty long list of things that are much easier to avoid dealing with in the first place.

Collaborative Robots:

Universal Robots is the leader in collaborative robots. Universal Robots offers 6-axis robots with “drag teach” technology, Universal Robots makes it possible to “teach” your robot yourself – which means you don’t have to hire a programmer just to run it. This means your workers can also work comfortably in tandem with the machine. It’s universal.

In contrast, companies like USA Botics emphasize the savings of non-collaborative options. Price tags often tempt the potential buyer, but they always get what they pay for. These pick and place robots are sourced in China and are built with cheap electronics, faulty hardware, and confusing control-systems. Non-collaborative robots also require a safety cage with some kind of hinged-gate product-removal system. Products can be difficult to remove without interfering with the robot’s operation. Mindless and definitely not cost-efficient in the long run. Wasn’t the whole purpose to remove human involvement in your processes? We were pretty sure you wanted to make things easier on yourself and save on salaries, not just add another complication.

Automated Cutting:

The American Clicker Press Company has always got a solution for automated cutting because build our presses from the ground-up in Spanish Fork, Utah. This makes customizations personal, specified, reliable, and efficient.

Mini Beam Presses, Beam Presses, and Traveling Head Presses can all be automated to meet your die cutting needs, and each of these die presses can be ordered with custom roll and sheet feeding systems. Let us know if you plan to work with a robot, so that we can make sure our press will have proper access for your automated friend.

If you have any questions about our automatic cutting systems, call (801) 613-7997 [Sales]. We have premium warranties, guaranteed shipping options, and phenomenal customer service. 

Get started soon! Automation is the future of manufacturing!The

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